SEO Strategy Developing

SEO is abbreviature for "search engine optimization". Your site is optimized for the search engines if it appears on the top of search engines results pages (SERP) for a certain keyword searching. Dependently on a website theme, business goals and the budget webmaster o site owner should develop his own SEO strategy. Search engine optimization is the major method to achieving top ten search engine positions.

Organic and None Organic SERPs

Internet marketing researches have proven that top placement in search engines usually supply a more quickly return on investment (ROI) in comparison with traditional advertising such as, newspaper, radio and TV. There are two types of SERPs: those that are required payment for, which are known as "sponsored links" and those that do not paid are organic.

On Google's SERP the paid ads are on the right side or on the top of the page on the red background, while the rest links are organic results. Yahoo has Pay-Per-Click (PPC) Program for show paid ads at the top and right of the SERP. each time the ad is clicked on Sites that show up here pay Yahoo some fee according to the bid that they ready to pay. Than more you bid per keyword or key phrase that your ad will appear on the higher position of the results page. PPC of Yahoo may be considered as a way to quickly increase traffic to your website. You need to fix some daily budget. When you reach the limit of the budget, Yahoo will pull your ad for the remainder of the day.

Organic search engine results listings are those that show none paid links. Search engine optimization method and services are dedicated to optimize sites to appear on the top of organic results listing. Major search engines such as Google, Yahoo and Bing use special algorithms to score websites over the WEB. Search engine bots explore each website and "score" pages based on hundreds of different parameters such as quantity and quality of web page content, number of relevant sites linking to the web resource (link popularity), keywords density and frequency, website themes, quality of HTML code and more. Each organic search engine ranking algorithm emphasis on different factors. In order to index the most relevant websites search engines periodically change, update and improve their ranking algorithms. . Webmasters should concentrate on many factors in order to develop right SEO strategy and position their website well on SERPs among a lot of competitors. A good seo strategy should enclose both pay per click campaign for immediate results as well as an organic optimization for long period success. Right seo strategy should be constantly updated and adjusted to the changes in the search engines ranking algorithms.

Development SEO Strategy for Organic SEO Optimization

When you develop the SEO strategy for organic search engine optimization the following factors should be taken into account:

	Keywords density and keywords placement: Keywords should be placed in the following places: title tag, in headings (H1, H2, etc. tags), in the beginning of a document, in tags, in metatags. Keyword density in document text should be 3-7 % for major keywords and 1-2 % for secondary keywords. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
	Content amount and quality: Having more unique content, content relevancy, frequency of content change are factors that boost for your site's rankings.
	Links: Large amount of backlinks, relevancy of inbound links anchor text, high reputation (pagerank) of sites where inbound links are placed, links from similar site, links from .edu and .gov sites, age of inbound links are important factors that taken into account for SEO rankings.
	Domain names, URLs and Web Mastery: Domain names and URLs should contain keywords. It is extremely important factor, especially for Bing and Yahoo. It is strongly recommended to have complete and up-to-date sitemap. File location is important. For small websites all files should be located in the root directory.