Long Tail Keywords Benefits

Long Tail vs Short Tail Keywords

Keyword research and keyword optimization are the most fundamental and important processes in SEO. When you optimize a web page for specific keyword or key phrase you have to keep in mind that there are two kinds of keywords: short tail keywords (broad, highly popular keywords) and long tail keywords (narrow, less popular keywords).

As rule the short tail keywords consist of one or two words and target for a greatly competitive market while long tail keywords is a combination of three six words that are specific and related to the narrow less competitive niche. Correspondingly there are two different approaches for web page optimization: for short tail keywords or for long tail keywords.

Benefits of Long-Tail Keywords

When you develop the SEO strategy for organic search engine optimization the following factors should be taken into account:

	Long tail keywords are less competitive, therefore there is a higher probability that some visitor or potential buyer will achieve your site from a search engine.
	By the same reason there is a higher probability that some your site visitor will click the ad placed on the site and as a result long tail keywords help you to get a higher CTR (Click Through Rate), as long as ads are optimized to the search query.
	Long tail keywords also are cheaper than generic keywords for the same ad ranking because they have less competition. Due to less people bid on long tail keywords the CPC (Cost Per Click) will be remain proportionately low.
	The conversion rate of long tail keywords is higher than generic keywords. According to market investigations people who use long tail keywords, in their searches have already done their decision and more clearly know what they need. Therefore they are ready to spend a many for the product that they are looking for.
	Long tail keywords have a lower CPA (cost per acquisition) and higher ROI (return on investment) and can be highly beneficial.