Google Sandbox

Many webmasters and website creators amazed why their web resourse has good search result position in Bing and Yahoo SERPs but not in Google. Why this happens and what can webmaster do about this situation?

Google Sandbox Effect

The Google Sandbox Effect is a assumption helped to interpret why new recently registered domains or sites with frequent content changes

rank in Google SERPs essentially worse than on other search engines. In other words Google puts the new sites into a "sandbox". Indeed Google never acknowledge that the Sandbox exists and the Sandbox Effect has not been clearly proven. So it is just a hypothesis. But the Sandbox is an acceptable concept by the community of most webmasters over the world. It takes some time until to Google lists recently registered websites. After you have optimized your website, Google needs some time to list your optimized web page.

As a rule, new domain names need several months to achieve good search result position on Google. The general process is as the following: Google indexes the new site, lists it for not so significant search queries and as a result the web resource goes down from the SERP for few months. Despite the fact that other search engines (Yahoo and Bing) list the site well, Google does not list it at all, once in a while not even for the website name.

How can you know that your website is in Google Sandbox?

In order to build the right SEO strategy it is strongly recommended to know if your website is in Google Sandbox. The first step in order to detect if a website has been placed in the Sandbox find out if the website was dropped from Google. Use the SEOnlinLab´s SEO Metrics Online Software Tool. To do this type: "www.yoursite.com" in the URL field. If the Google Index in the results table is zero most probably your site has been dropped by Google. If the Google Index is differ from zero it is points out that your website is still indexed by Google and it is probably that it was placed in the Google Sandbox. The next step in the detection that your site is under Google Sandbox effect is to check your website position in SERPs of different search engines for certain keyword or keyword phrase. For this purpose use SEOnlinLab´s Keyword Rank Checker Online Software Tool. To do this type: "www.yoursite.com" in the URL field and the certain keyword phrase in the keyword field. Choose the maximal top search range. If the Google position of your site for the same keyword is essentially higher than its position on other search engines it strongly indicates that your site is placed by Google into the Google´s Sandbox. Use Google Sandbox Detector Software Tool to estimate the probability that certain site was put by Google into sandbox.

If you have a recently registered, don not be concerned about this. Actually you are not doing anything wrong. Google postpones the indexing of new sites.

Why does Google put new sites into the Google Sandbox?

There is no exact interpretation, but it seems that by this method Google encourage webmasters of new sites to build content instead of building mini site conglomerations. Many website promoters try expand the popularity of their site in an artificial manner by building a group of associated small websites with different web addresses that all link to each other. There is only one purpose of such sites is linking to the major website. By postponing the ranking of new sites, this sites conglomerations strategy does not effect a fast leap to the top of Google. This delay should inspire site owners to concentrate on the website content and not on the creating not functional satellite websites.